5 Ways to Gather New Medicare Leads
In order to sell Medicare policies, you first need contact with fresh leads. But how do you gather quality, motivated leads from your target demographic? No, you don’t have to purchase them. These five methods work much more organically to get you in touch with the exact people who need your services.
Get involved in your community. You’ve probably noticed that other successful business people in your area seem to be involved in all the goings-on. It’s time to get in on the action! Start volunteering, host an informational seminar, attend free health fairs, and basically just get yourself circulating at events where you can contact your target demographic.
Network with other business owners. In addition to networking with potential clients, get to know other business owners in your area. In particular, focus on insurance professionals who specialize in other areas (like life insurance), estate planning attorneys, financial advisors, and so on. You can all scratch one another’s backs.
Ask for referrals. Sometimes all you have to do is ask. Especially when you consider the fact that 92 percent of people trust referrals from people they know, it definitely makes sense to simply ask your happy clients to share your contact information with their friends and family. Bring a few business cards to every meeting, and put out the call on social media too.
Build an online presence. Yes, even the over-65 crowd is active online these days! Build a website, set up a Google business profile, establish a social media presence, and remember to contact your leads by email. The internet offers a world of opportunity to reach your target demographic directly in their homes.
Partner with a FMO (field marketing organization). Marketing is enormously important to the success of your career, but it’s essentially like working a second full-time job! A field marketing organization does the heavy lifting for you, so that you can focus on converting the leads that come pouring in.
Give us a call to discuss our comprehensive marketing support program, and we’ll demonstrate how it adds significant value to your business while allowing you to focus on sales.